A human story. A digital world.
A PPL PORTFOLIO
Selected work.
Images. Stories. Experiences.
01 / CAMPAIGNS & IMAGERYIDEAS MADE VISIBLE
01.01 / UGC & SOCIAL FILMThe collection,
Cider
The collection,
in motion.
Fashion stories told straight to camera, from the campaign set to the details of the dress.
Explore the imageryThree looks.
One world.
The fleece, the berry dress and the cardigan, shown through a consistent studio treatment.
STILLS FROM THE FILMOriginal campaign references: Cider.
Shown as the starting point for the study.
01.02 / PPL IMAGERYA familiar face.
A familiar face.
Unfamiliar worlds.
Editorial worlds and fashion ads. From an unexpected image to a complete look.
02 / FILM & MOTIONSTORIES THAT MOVE
A story you
can feel.
Character-led films, imagined worlds
and ideas brought to life through motion.
A little story. Made to travel.
03 / DIGITAL EXPERIENCESBEYOND THE FRAME
Worlds you
can explore.
Stories made interactive.
Built to be experienced.
04 / PERSONALIZED OUTREACHA REASON TO REPLY
Personalized outreach.
One campaign. A video made for each lead.
THE EXAMPLE / REFORMATIONTheir brand.
Their brand.
Their product.
Their video.
The Mini Rosetta Shoulder Bag becomes the starting point for a video made specifically for a lead at Reformation.
REFORMATIONMini Rosetta
Mini Rosetta
Shoulder Bag
Black leather
View the productProduct image and website: Reformation. PPL outreach example.
See how the system worksTHE SYSTEMFrom one brief
From one brief
to each lead.
You provide the campaign and the list. The agent connects the research, the product and the creative.
- 01CAMPAIGN BRIEFThe offerCreative directionCall to action
Campaign + brief
Set the offer, creative direction and the action you want each lead to take.
- 02YOUR AUDIENCE01Contact name02Company03Website
Lead list
Add the people and companies you want to reach.
- 03THE PERSONRole & contextTHE COMPANYBrand & products
Agent research
The agent researches each lead and their company to find relevant context.
- 04Mini RosettaReformation
Product selection
It finds a product on the company’s website to build the video around.
- 05
Personalized video
The system creates a video tailored to that person, company and product.
Studio price sheet · Pharmaceutical
Everything you make with a real patient, priced before you brief it.
Your license covers the person. This covers the work — the sites, the stands, the films and the review packs we produce from their consented capture. Same prices whoever asks: there is no pharma premium on production.
Before anything is priced
What every license already includes
These are not line items. They come with the license and they never appear on an invoice.
The six-image profile kit — face anchor, mid shot, full body and three sheets, delivered at activation
AI labeling on every piece we make — we never charge to tell the truth about how something was made
A consent check before every render — if the license doesn't cover it, it doesn't get made
Takedown when a license ends or someone withdraws — same day, no fee, no argument
The provenance record — who consented, to what, when, and how each piece was made
analog — a person's licensed, consented likeness. Scoped, time-boxed, renewable. Never perpetual.
Where programs start
The built things
The flagship work: scoped on a call, quoted on a statement of work, never in points. Ranges below are what these actually land at.
01
Websites and interactive
| Service | Production fee |
|---|---|
| Story site, one person a hosted page built around one person's story — their film, their stills, their words, and the provenance panel showing what they consented to | $12,000–$22,000 |
| Campaign hub, several people one site holding the whole roster, filterable, with a shared design system you keep and can extend | $25,000–$45,000 |
| Interactive module a touch or click experience that lives inside your platform — a portal welcome, a guided walkthrough, a decision aid | $18,000–$35,000 |
| Live presentation deck a real deck built on real people, not stock — designed, written and handed over in your template with the assets embedded | $8,000–$16,000 |
| e-Detail built around a real patient the full interactive detail aid — your data, their story, and the consent record a reviewer can open | $18,000–$35,000 |
02
Events, congresses and stands
| Service | Production fee |
|---|---|
| Stand package, large format back wall, side panels and a silent loop, cut from one capture and mastered for print at stand scale | $6,000–$12,000 |
| Interactive stand panel a touchscreen your visitors drive — people, stories and proof, working offline on the floor | $14,000–$28,000 |
| Silent loop, :60 designed to read from ten feet with the sound off and the hall roaring | $4,500–$8,000 |
03
Film
| Service | Production fee |
|---|---|
| Patient testimonial, :30 the anchor asset — scripted with the person, not for them, two revision rounds, three weeks | $7,500 |
| Documentary short, 2–3 minutes the long version, for the sites and the stand and the internal launch meeting | $20,000–$35,000 |
| Unbranded disease-awareness cut the same footage recut without the brand, for the awareness campaign that has to stand on its own | $3,500–$6,000 |
04
Review, submission and records
| Service | Production fee |
|---|---|
| MLR submission pack annotated references, claim linking, ledger export, packaged the way your system wants it · per asset | $600–$2,500 |
| ISI and fair-balance conform pass safety information placed, sized and timed to survive review rather than get sent back · per asset | $400–$900 |
| Advocacy review submission the organization that introduced you to the patient reviews the cut — we assemble it, take their notes and re-cut · per organization, per campaign | $600–$2,500 |
| Open Payments export every transfer of value reconciled and formatted for your annual filing · per program, per year | $2,500 |
| Program management one named producer holding the schedule, the people and your reviewers together · per patient | $1,500 |
Everyday production
The points menu
Once the flagship asset exists, everything after it is a variant. One point is one dollar, bought up front and spent as you order — no call, no new brief, same day.
1 point = $101
Stills — new work from the consented capture
| Service | Points |
|---|---|
| New pose, angle or framing the same person, turned or reframed — a three-quarter turn, a wider crop, a seated version of a standing shot | 150 |
| New outfit a different wardrobe on the same person, styled and finished to match the original capture | 350 |
| Background or setting change the person untouched, the world behind them replaced — studio grey to a clinic, a home, a colour field | 225 |
| Lighting and mood pass the same frame re-lit — flat and neutral for a leave-behind, warm and directional for a hero | 200 |
| Expression variant the same pose held, the register changed — considered to warm, guarded to open | 125 |
| Two or more people in one scene composited into a single frame, only when every person's license covers the scene | 0.75× base each |
02
Stills — finishing and delivery
| Service | Points |
|---|---|
| Crop set one frame cut to every ratio you run — 1:1, 4:5, 9:16, 16:9 and your own sizes · per still | 100 |
| Headline swap the approved art held, the copy changed — the cheapest way to run a message test · per still | 60 |
| Print-ready conversion CMYK, 300dpi, bleed and marks, ready for a printer's hands · per still | 75 |
| Print master upresed and retouched for A2 and larger — booth walls, backdrops, out-of-home · per still | 150 |
| Market localization pack crops and translated copy for one market, up to eight stills, laid out to that market's specs | 500 |
| Alt text, metadata and provenance record written alt text, embedded credit, and the record of how the piece was made · per asset | 25 |
03
Motion
| Service | Points |
|---|---|
| :15 cutdown from a finished film recut from footage you already own, not a new shoot · each | 800 |
| :06 bumper the single strongest beat, cut for pre-roll and paid social · each | 500 |
| Still brought to motion, :06 a subtle drift and breath on a frame you already approved — stops the scroll without a new film | 450 |
| Reframe to 9:16, 1:1 or 16:9 recomposed for the placement, not letterboxed into it · each | 300 |
| Captions burned in timed, styled to your brand, legible with sound off · per language | 150 |
04
Voice — only where the license covers voice
| Service | Points |
|---|---|
| Localized voice variant the same person speaking another language, in their own voice, re-consented before a word is synthesized | 1,950 |
| Pickup line one line swapped in an approved film — a name, a number, a date, an offer | 400 |
| Pronunciation setup your drug, product and brand names taught once, then correct in everything after | 350 |
What a program tends to cost
A four-patient launch, worked through
Real arithmetic on the two menus above, so procurement can check us.
Four patients · US · 12-month term- Testimonial film, :30, one per patient
- $30,000
- Story site, one per patient
- $56,000
- Stand package for the launch congress
- $9,000
- Ten new images each — poses, outfits, settings, a mood pass
- 8,400 pts
- Full crop set, 30 stills each
- 12,000 pts
- MLR submission packs, 12 assets at $1,200
- $14,400
- Program management
- $6,000
Studio total, before license and finding fees
≈ $135,800The fine print, plainly
- Prices hold for 30 days. Final scope confirms them.
- Studio is priced separately from the license, always. Production is not rights.
- Points are prepaid production credit: 1 point = $1, good for 12 months, oldest spent first.
- Points never come out of anyone's pay. People are paid on the licensing side.
- We only offer what a live, in-term license actually covers. No token, no offer.
- Everything made with AI is labeled as made with AI.
- Same-day turnaround on the points menu; briefed work carries its own schedule.
- Every patient genuinely has the condition they speak about. No actors, no simulations.
- Nobody holds or recommends your product. Licensing a likeness is not an endorsement, and we do not sell one as the other.
- Your reviewers still review. We just make it fast to say yes.
- Nothing here runs forever. When a term ends, the work stops — that is the point of it.